We are uniting some of the world's leading experts.

Developing a paper bottle is a commitment with great opportunities but no guaranteed result. To succeed, we are building a community of partners that share our vision, understand the complexity of innovation and the crucial importance of introducing smarter and more sustainable packaging solutions.

Together, all partners provide cutting edge expertise, from technology and design to marketing and brand development, covering all project areas and making investments in the form of capital, resources and working hours.

Pioneer OWNERS
Pioneer Brands
Pioneer Partners

Visionary words from our experts

“It is all about the team! We are collaborating across the value chain and are united in our vision that the paper bottle will become a reality and fundamentally change this industry for good.”

GITTAN SCHIÖLD, CCO AT PABOCO

Project Coca-Cola - A World Without Waste
"
Coca-Cola’s vision is a World Without Waste where we aim to collect and recycle a bottle or can for every one we sell by 2030. It also means making a portfolio packaging solutions that are circular and sustainable. That’s why we have partnered with Paboco in this exciting project to help develop a paper bottle. This is all part of our journey to find the most sustainable packaging solutions for people to enjoy our drinks, in a way that is right for them and for the planet."

STIJN FRANSSEN, PACKAGING INNOVATOR R&D EUROPE

Project Absolut Company – Absolut Paper
“It is exciting to work on leading innovation because you are part of creating something new. In case of the paper bottle project, there’s a clear ambition to spark the change and move us all to become more conscious about what choices we make, and our habits when recycling waste to become more sustainable."

NICLAS APPELQUIST, DIRECTOR FUTURE OF PACKAGING 
AT THE ABSOLUT COMPANY

Project Carlsberg - Green Fibre Bottle
“We’re driven by our constant pursuit of better, to create more sustainable packaging solutions that help people to live more sustainable lives. Sometimes that means completely rethinking how things are done – pushing the boundaries of existing technologies and overcoming technical challenges as they present themselves. That’s exactly what we have been doing since 2015, and we can’t wait to continue the journey with Paboco in the coming years.”

SIMON BOAS HOFFMEYER, SENIOR SUSTAINABILITY DIRECTOR, CARLSBERG GROUP

Project L’Oréal – For a sustainable beauty routine
“Our team wanted to use more renewable materials, and cardboard is a great option. But turning a great option into a usable product is a long and complicated process. Happily, we’re now partnering with one of the world’s most innovative packaging companies to transform this vision into reality."

PHILIPPE THUVIEN, HEAD OF PACKAGING AND DEVELOPMENT OF L’ORÉAL

The paper bottle community connects a group of pioneering partners in a unique innovation project; the making of the world's first 100% bio-based and recyclable paper bottle. The project is run by Paboco, a joint venture between paper packaging material developer BillerudKorsnäsand bottle manufacturing specialist Alpla. Grown from the start-up and innovation expert EcoXpac.