Absolut Vodka is to become the first global spirits brand to sell single-mould paper-based bottles commercially in the UK as part of its journey to create a fully bio-based bottle. Absolut Vodka is embarking on a three-month test for its singlemould paper bottle – sold in British supermarket chain, Tesco – a significant milestone on its journey to create a bio-based bottle and reduce its CO2 emissions. This is the first time such paper-based bottles will have been sold commercially instore by a global spirits company and follow some previous tests by Absolut at festivals in the UK and Sweden. It also represents an important milestone for Absolut in becoming a carbon neutral product by 2030 – a prerequisite for being able to meet this goal is in reducing the carbon footprint of its packaging.
Read the full press release here: Absolut launches first-ever commercially available paper bottles